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Institute for Regenerative Medicine • IREM

Module C, Winter 2019

Overview of BEI Program Module C

5 February - Term Sheets

Presentation BEI Module C Day 1

Presentation Nicola Benz - Term Sheets

Ycombinator's 'standard' term sheet 

SECA Term Sheet

Nicola Benz's business card


For our next session on 19 February 2019, please prepare the following:
  1. Describe your brand (name/logo etc) and USP: unique selling proposition (distinctive sales argument).
  2. Which sales channels will you use to offer your product or service and how and by whom will the payment be made?

Here are some pointers to get you started:

  • USP: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
  • Brand: elements to think about are name, logo, key visuals, product design, character (pink cow for Milka, celebrities like George Clooney for Nespresso, Tony the Tiger for Frosties, the Michelin man..., Slogan/ClaimMusic/Jingle, and Packaging.
  • Sales channels: All of the methods used by a company to market its products to consumers. Sales channels can include a company sales force, door-to-door marketing, wholesalers, distributors, telemarketing, internet marketing, and retail channels among others.

Please prepare this in PPT and send your slides to Anneke on 18 February at the latest.

Weiterführende Informationen

Logo UZH Alumni Entrepreneurs

UZH Alumni Entrepreneurs

The interdisciplinary Alumni chapter „UZH Alumni Entrepreneurs“ offers its members, besides networking, the exchange of experiences and valuable tips.
More information can be found here.

Pitch your business proposition to Business Angels Switzerland

Business Angels Switzerland organizes 
dinner meetings in Zurich where founders can pitch their business proposition.
More information can be found here.

UZH Entrepreneur Fellowships in BioTech and MedTech

More about UZH Entrepreneur Fellowships in BioTech and MedTech

UZH provides funding, advice, and support to young researchers in life sciences and related fields who intend to start up a company based on their own research carried out at UZH.
More information can be found here.